Avtozona, one of Bulgaria's largest auto parts retailers, sells everything from parts to equipment for cars and motorcycles. Its primary goal is to combine all of the country's distributors on one website, making it easier for customers to find the parts they need.
Avtozona's goals were to increase brand awareness in the Bulgarian market, boost sales, and provide a one-stop shop for all things automotive.
We've conducted extensive A/B testing to find the right audiences for each product on our website. This includes testing different creatives and copy on Facebook, as well as experimenting with different ad groups on Google. We've also rearranged the website, combining some categories and creating new sections on the homepage, to make it easier for customers to navigate. Additionally, we've worked to fix all of the website's errors, including 404 pages, missing alt text and metadata, and duplicate titles and many more. This combination of efforts has led to better performance in our paid campaigns. We also harnessed the power of email marketing flows, optimizing them to increase click-through rates (CTR).
After successfully executing all of the aforementioned processes, the brand experienced an explosive surge in sales, impressions, and clicks, which naturally resulted in a high ROAS.
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