Growing Dental Aligner Business with B2B strategy
K Line provides innovative solutions for dentists, orthodontists and laboratories by creating the best possible treatment due to accurate 3D treatment plans and automated, highly precise production of aligners.
K Line’s corporate vision is to redefine the dental and orthodontic field. They needed help to expand their distribution network, to grow their business platform in Bulgaria and to sustain their economic growth in the long run.
K Line's team pays attention to the highest quality standard and cares about the full experience both for the patients and for the orthodontists. That’s why we decided to built their digital strategy by dividing the content in two categories - B2C and B2B. By doing this, we managed to spread our client’s message to the right audience in the best way possible. We created both educational and entertaining content and increased K Line’s engagement rate with Social Media activities, Google Ads auditing and Video Creatives.
K Line not only raised awareness about the different advantages of their revolutionary products but managed to create a community of Bulgarian professionals who want to keep up with the latest tech trends and make their business grow.
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