Digital Marketing Mastery: How Alpin Home Achieved a 35% Increase in New Leads for Their Innovative Real Estate Properties

Their Story

With over 17 years of experience, Alpin Home is a representative of solid experience and standards in the real estate industry in Bulgaria. With an established conceptual foundation, they have paved the way for cutting-edge, environmentally friendly homes. The apartments they build promise the best level of comfort by blending value and style that stand the test of time. Among their latest endeavors are two remarkable additions to their portfolio: ETTA and Tiffany.

Their Goals

Their goals were to create an engaging high-quality content on social media platforms, along with acquiring leads for their two new buildings - ETTA and Tiffany, through Facebook and Google Ads. The goals with Facebook and Google Ads are related to driving traffic to the website, increasing lead generation and driving conversions. By constantly sharing ideas, market trends, and company milestones, the goal on LinkedIn was to build a strong personal brand for important figures within the business, such as the CEO.

Our Solution

We used a well-planned content calendar to emphasize Alpin Home's real estate offers on Facebook and Instagram, showcasing the properties with beautiful images and captivating content. Reaching a highly focused audience was a key objective of our approach, so we heavily relied on Facebook ads. We were able to connect with potential buyers using Facebook paid advertisements based on their demographics, interests, and behaviors. We produced leads and increased traffic to their website by using persuasive message and engaging ad creatives. This way we made the most of our advertising budget and obtained the greatest results thanks to our accurate targeting and performance monitoring. To make sure that their homes are prominently presented to people who are actively looking for real estate opportunities, we tapped into the power of Google Ads. Our carefully crafted advertising campaigns aimed to attract qualified leads to their landing pages. Campaigns were managed to optimize conversions and return on investment. On LinkedIn, we strategically used the CEO's profile to share business-related insights and updates. This strategy entailed creating posts that not only highlighted Alpin Home's industry leadership but also spoke to the platform's professional audience. Additionally, we integrated HubSpot to improve lead management, foster relationships with potential customers, and streamline their marketing procedures.

Their Success

The use of Google Ads and Facebook Ads has proven to be very successful at generating leads and turning prospective customers into actual consumers. The number of website visits and lead acquisitions have significantly increased as a result of accurate targeting and compelling ad creatives.

1.6K%

Increase in Reach

35%

Increase in New Leads

75%

Increase in Inquiries

25%

Reduced CPL