Reaching the right audience with the right message


Real Estate




Email marketing
Google Ads
Facebook Ads

Their Story

Home2U is one of the leading Bulgarian Real Estate agencies which focuses on buying and selling houses and apartments. Their main goal is to provide the best solution for people who are searching to buy a new home or sell their existing property.

The Building of Home2U Real Estate in Sofia

Their Goals

They wanted to acquire new leads from Facebook Ecosystem since they are already heavily advertising on other channels. With Facebook and Instagram ads, they wanted to spread a comprehensive massage to as many channels as possible.

Our Solution

We created a digital strategy that was aligned with their goals - reaching the right audience with the right message. With Home2U we used a lot of A/B testing to understand what message people react to the most and bring maximum results. Also, We have created advanced audience segments and set up advanced tracking to better integrate data from their website directly to Facebook. Hence we managed to achieve a high ad relevance score and we increased the optimization process. The result was - more quality leads at a lower price.

The Building of Home2U Real Estate in Sofia

Their Success

Home2U achieve a significant result especially at the price per new lead. We optimized the Landing page to better increase their user experience once they see an ad.

Increase in New Leads
Increase on Calls
Decrease on CPC
110 %
Decrease on CPL
The Building of Home2U Real Estate in Sofia

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Andrey Petrov, BrainDonors
Andrey Petrov
Marketing Team Leader
  • Meta Certified Lead Trainer
  • 12x Facebook Blueprint Certified
  • 6x Google Ads & Microsoft Ads Certified
  • 6x The Trade Desk Programmatic Certified
  • Google Analytics & Google Tag Manager Certified