Reaching the right audience with the right message
Home2U is one of the leading Bulgarian Real Estate agencies which focuses on buying and selling houses and apartments. Their main goal is to provide the best solution for people who are searching to buy a new home or sell their existing property.
They wanted to acquire new leads from Facebook Ecosystem since they are already heavily advertising on other channels. With Facebook and Instagram ads, they wanted to spread a comprehensive massage to as many channels as possible.
We created a digital strategy that was aligned with their goals - reaching the right audience with the right message. With Home2U we used a lot of A/B testing to understand what message people react to the most and bring maximum results. Also, We have created advanced audience segments and set up advanced tracking to better integrate data from their website directly to Facebook. Hence we managed to achieve a high ad relevance score and we increased the optimization process. The result was - more quality leads at a lower price.
Home2U achieve a significant result especially at the price per new lead. We optimized the Landing page to better increase their user experience once they see an ad.
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