Creating a franchise development strategy that succeeds
Electric Extreme is the first and biggest platform for electric motorcycle rental in Bulgaria. It is also focused on selling vehicles and organizing epic two-wheel adventures. These charge-and-go two-wheeled vehicles don’t require a driver’s license and promise advanced fun on all terrain.
It’s not about the service, it's about the experience. Electric Extreme’s main goal was to acquire new leads from social media channels and to build a digital community of adrenaline junkies and nature lovers.
We are happy and proud to admit that we had extremely productive discussions with Electric Extreme’s founder and executive director Georgi Detelinov. He has all the essential qualities to build a successful e-commerce business, but he needed some expert insights. We guided him through the process of franchise growth and creating an engaging posting plan for Facebook, Instagram, and TikTok. We also created different segments to reach the right audience, ran ads on Facebook and Instagram.
We saw significant growth in the number of new leads. In addition, by optimizing the Landing page of Electric Extreme's website we improved their customers' user experience and achieved stable traffic growth.
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