A new generation complex with the best living conditions


Real Estate




Google Ads
Tracking & Analytics

Their Story

Newpoint started with the idea of creating a new generation complex that would offer its residents the best living conditions possible. Freedom, space, and nature – were the key concepts on which we build a completely new type of complex for the city of Varna.

New Point houses in expensive luxurious neighbourhood

Their Goals

Their goal was to launch the project successfully and gain more qualified leads which would be turned into reservations. The secondary goal was to measure the brochure downloads which show a purchasing intent.

Our Solution

The decision of buying a house is longer than usual because the houses are more expensive and luxurious than the average market price. We have created a lot of Facebook Campaigns and a posting plan, each of it delivers a different message. With such a strategy we not just increased the number of new leads but also Newpoint reported that the quality of the leads increased drastically. We also used Landing Page optimization, creatives for ads, and Google ads to better fulfill the whole marketing mix.

New Point houses in expensive luxurious neighbourhood

Their Success

NewPoint achieved a significant result, especially in the number of new leads. Our team of performance marketing experts helped them by sharing some insights so they could sustain healthy and stable traffic growth in the long run. Some of our common success includes:

Increase on New Leads
Increase on Searches
Increase on Traffic
Decrease on CPL
New Point houses in expensive luxurious neighbourhood

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From zero to a fully operational brand with our in-house expertise

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Andrey Petrov, BrainDonors
Andrey Petrov
Marketing Team Leader
  • Meta Certified Lead Trainer
  • 12x Facebook Blueprint Certified
  • 6x Google Ads & Microsoft Ads Certified
  • 6x The Trade Desk Programmatic Certified
  • Google Analytics & Google Tag Manager Certified