Operating in several channels makes the spend quite complex
Ardes - Laptop and electronic Ardes was founded in 1996 and with several retail stores and their major online shop, Ardes became a leading laptop and electronic devices retailer with more than 500 000 unique monthly visitors. With their high quality consultation and large variety of computers and laptops they became a leading online retailer.
Ardes has quite a straightforward quote. Their major problem was the ROAS. As a leading retailer, they are operating in several channels and the proportion of the spend is quite complex. Every month they have a promotion for which they do special deals and forward people to the landing page where the special deals are selected.
We did a lot of account management restructuring in order to segment users better and re-engage old users that were forgotten under their past account structure. Furthermore we created several mobile first videos, with which we increased their effectiveness in the Facebook Channel. Also we added some advanced optimization techniques to better use data and optimization options of the Facebook platform.
We had clear improvements even after the first week, even though the CPMs were quite higher than normal, We achieved significant results outperforming more than 3 times in any given aspect compared to the past campaign structure and operations.
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