Svetla leads the Email and CRM marketing direction at BrainDonors, specializing in lifecycle strategy, automation systems, and performance-driven retention marketing.

With years of hands-on experience building and optimizing email marketing systems from the ground up, she’s the person you turn to develop high-performing flows, advanced segmentation structures, and campaign strategies designed to increase engagement and revenue. Her expertise spans abandoned cart and browse abandonment systems, price drop and back-in-stock flows, A/B testing frameworks, and deliverability optimization.

Within HubSpot, she focuses on pipeline optimization, lifecycle stage structuring, and sequence building that supports both marketing and sales teams. She designs automated workflows, lead nurturing sequences, and CRM architectures that connect campaigns directly to revenue performance. 

By aligning automation logic with pipeline progression, she ensures every touchpoint moves contacts forward with clarity and measurable impact.