Vasil leads the Paid Social strategy at BrainDonors, driving acquisition campaigns across LinkedIn, Meta and TikTok like a pro.

He has worked on 50+ paid social projects across diverse industries and international markets, developing campaigns structures tailored to different audience segments. His expertise includes creative strategy development, marketing funnel design, and building high-converting landing pages with CRO-optimized structures, as well as cross-channel coordination to ensure consistent messaging and measurable return on investment.

With a strong analytical approach and background in visual communication, Vasil is a pro at creating and selecting high-performing campaign concepts, testing them strategically, and scaling what delivers measurable results.

Outside of work, he enjoys hosting and attending networking events, actively exchanging ideas with other marketing professionals and staying updated on emerging creative tools and AI-driven innovations in paid social advertising.