With over 4 years of hands-on experience in media buying and performance marketing, Plamen leads the PPC strategy at BrainDonors, driving scalable paid acquisition for B2B and eCommerce brands.

Google Ads, Bing Ads, and Programmatic Ads are at the core of his work, where he builds and manages lead generation and eCommerce campaigns across Europe, North America, Oceania, and Africa. Known for his sharp attention to tracking accuracy and clean data structures, he brings strong expertise in reporting analysis (GA4) and Google Tag Manager implementation.

Plamen approaches paid media with a test-first mindset and a healthy obsession with business performance. From bidding structures and audience segmentation to landing page alignment and funnel efficiency, he’s a pro at continuously optimizing campaigns to deliver measurable growth at scale.