Scaling sustainable manufacturing: Nissha Europe’s digital transformation

500%+

Increase in Organic Traffic

200%+

Increase in Avg. Session Duration

50%

Increase in Organic Inbound Leads

100%

Resolution of Technical Website Errors

Technical

Content & SEO

Strategy

the challenge

Fragmented Infrastructure Across Global Business Units

As part of the Japanese Nissha Group, Nissha Europe GmbH faced a complex digital landscape where multiple branches managed disparate domains on different systems. This fragmentation caused operational bottlenecks and a poor user experience. Specifically, the Ecosense molding brand lacked a unified foundation, making it difficult to maintain brand consistency, scale organic presence, or efficiently manage digital assets across European teams.

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Client

Nissha Europe

Industry

B2B Technology

Project kick-off

November 2024

Services

Unifying Digital Identity for Global Expansion

client Goals

Simplify Infrastructure: Consolidate multiple systems into a single, manageable digital environment, in order to simplify operational workload.

Enhance Engagement: Improve the website traffic and keep the users engaged longer.

Lead Generation: Build a scalable engine to capture and qualify B2B leads.

the solution

A Webflow-Powered Foundation for Organic Growth

Following an advanced technical audit, we determined that a total rebuild was necessary to overcome the limitations of the legacy infrastructure and meet modern SEO and AEO standards.

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Web Design and Development

Designed and built a new website from the ground up using Webflow, prioritizing UI/UX best practices and a clean, technical architecture.

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SEO and AEO Optimization

Implemented Answer Engine Optimization (AEO) and SEO strategies to ensure the site was indexed correctly and discoverable by both traditional and AI-driven search engines.

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Content and Copywriting

Developed and optimized blog posts based on a data-driven content strategy. We selected high-intent search terms tailored to the manufacturing sector to boost rankings and establish niche authority.

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their success

Dominant Visibility and Qualified Lead Growth

The transformation resulted in immediate performance spikes and a significantly more efficient operational workflow.

Massive Traffic Surge: Achieved a 500%+ increase in organic traffic through superior indexing and technical health through both blog articles and SEO web page optimization.

Deepened User Interest: Increased average session duration by 200%, signaling a much more engaging and relevant user experience.

Direct Business Impact: Unlocked a 50% increase in new organic requests, providing the sales team with a consistent stream of qualified leads.

Operational Excellence: Eliminated 100% of previous technical errors, simplifying the workload for internal teams and receiving positive feedback across the organization.