SEO Growth Engine for CatalystPay
Breaking Dependence on High-Cost Paid Channels
CatalystPay, a major EMEA payment processor, faced an extremely saturated market where competition for core keywords is fierce. Their digital presence was hindered by significant technical website errors and a heavy reliance on paid acquisition. To prepare for US expansion and streamline their merchant onboarding, they needed to pivot from paid-dependency to a self-sustaining organic growth engine that could capture high-intent leads.
Positioning a Key Player in EMEA Markets
Precision SEO Strategy and Technical Optimization
We implemented a ground-up SEO overhaul designed to bypass high-competition roadblocks by targeting strategic, low-competition opportunities while stabilizing the technical foundation.
SEO Audit & Infrastructure Repair
Conducted a comprehensive technical cleanup, resulting in a 99% reduction in site errors to ensure a seamless crawl for search engines.
Content Strategy
Developed a content roadmap focused on high-intent, low-competition keywords, creating SEO-adapted writing that addresses specific merchant pain points and KYC processes.
Market Positioning
Crafted a roadmap to capture market share in the EMEA region while laying the structural groundwork for international scaling.
Rapid Visibility Gains and Lead Generation
