OraSure Boosts Global Presence and Engagement
Strengthen global HIV awareness.
OraQuick™, developed by OraSure Technologies, offers fast, private self-testing solutions to improve global HIV health testing and awwareness. While the product was strong, the brand needed to:
- Expand global visibility: Grow awareness across multiple regions with unique healthcare landscapes.
- Engage diverse audiences: Tailor messaging to resonate locally while maintaining a unified global brand.
- Build trust and community: Position OraQuick as the top-of-mind self-testing solution worldwide.
- Scale strategically: Move from regional marketing efforts to a cohesive, scalable digital approach.
OraQuick™ aimed to transform
Insight-Driven Global Digital Strategy
We implemented a flexible yet unified approach combining content, social media, and influencer collaboration to achieve both global consistency and local resonance.
Content Marketing
Developed a tailored strategy for global and local audiences, creating relevant, engaging content.
Influencer Marketing
Partnered with local influencers across 5+ countries to drive trust and authenticity.
Video Creation
Produced video content optimized per platform to maximize engagement.
Facebook Ads
Managed campaigns with clear goals around reach, engagement, and traffic.
Instagram Ads
Targeted younger audience and collaborated with creators to increase reach from organic and paid activations.
Community Management
Actively engaged audiences to foster two-way interaction and loyalty.
Strong Global Growth and Engagement
We hired Brain Donors to overhaul our social media strategy and grow our follower base, as well as engagement globally. In a highly regulated industry, they found their feet very quickly, delivered on all agreed goals, and went beyond.
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