Wisdom Doubles CTR and Boosts Conversions
100%
Increase in CTR
150%
Increase in CR
44%
Increase in Active Users
+168.0%
Increase in Impressions
the challenge
Scalable structured digital growth
Wisdom is a VC‑backed U.S. company offering dental billing and insurance management. Despite its strong product offering, the company found itself hitting four major roadblocks:
- No structured digital strategy: They didn’t have a defined SEO framework or paid‑media campaigns to build on.
- Low online visibility amid high costs: Search visibility was weak, and CPCs were high, making discovery expensive and ineffective.
- Poor conversion readiness: Their website lacked landing pages optimized for conversions, so even when traffic arrived, few visitors converted.
- Limited agency experience: The team had never worked with an agency or built a scalable digital ecosystem — growth was ad hoc and organic only.
Wisdom’s objectives included:
client Goals
01
Strengthen paid and organic presence to maximize visibility.
02
Capture the right audiences with Google Ads and tailored messaging.
03
Build a scalable digital strategy foundation supporting long-term growth.
04
05
the solution
Strategic Paid & Organic Campaigns
Our approach combined data-driven PPC campaigns with a strong SEO foundation, content optimization, and strategic alignment to drive conversions and long-term growth.
Google Ads Revamp
Implemented high-intent keywords, restructured ad groups, and crafted targeted ad copy for dental clinics.
SEO On-going
Built structured sitemaps, ran technical audits, and addressed indexing and ranking gaps.
SEO Copywriting & Content
Optimized metadata, created blog content aligned with search intent, and improved on-page relevance.
Strategic Alignment
Developed a scalable roadmap ensuring paid and organic campaigns worked in synergy.
their success
Wisdom’s digital presence and performance improved significantly:
Impact: The campaigns transformed Wisdom from a company without a digital strategy into a data-driven SaaS leader in dental billing, demonstrating the power of aligned SEO, PPC, and strategic execution.
01
CTR Doubled (+100%) — ad engagement increased dramatically.
02
Conversion Rate +150% — more visitors converted into active clients.
03
Active Users +50% — stronger engagement and retention.
04
Clicks +44.1% — from 6.04K → 8.7K.
05
Impressions +168.0% — from 369K → 989K.
06
Average Position Improved — from 26.1 → 14.8, boosting search visibility.
Real stories, real results
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