Scaling Awareness & Lead Flow for an Oncology Mental Health Platform

+100%

CTR Growth

+250%

Increase in Lead Submissions

+952%

Increase in Website Users

Month Google Ads Search Campaign

Technical

Healthcare

the challenge

Driving Growth and Visibility in a Highly Specialized Healthcare Market

Protocol entered a highly specialized, trust-driven healthcare market with minimal digital visibility.
As a newly launched platform focused on supporting oncology patients, the brand needed to establish credibility and reach the right clinical partners to begin scaling.
Before growth could accelerate, Protocol required a strategic approach to gain recognition and attract qualified demand.

Key challenges included:
Building awareness in a niche healthcare segment.
Reaching clinic decision-makers seeking patient support solutions.
Driving qualified leads from a newly launched website with no existing traffic.

Client

Protocol

Industry

Healthcare

Business type

B2B Service Provider

Project kick-off

May 2025

Services

Google Ads

Establishing a Digital Foundation for Scalable Lead Acquisition

client Goals

Boost Search Visibility: Increase brand awareness by improving search visibility and ensuring Protocol appears in front of clinics seeking patient-support solutions.

Attract Qualified Clinical Partners: Reach and engage clinic decision-makers actively evaluating mental-health support programs for oncology patients.

Generate High-Quality Leads: Drive consistent, qualified lead submissions through targeted Google Ads campaigns tailored to healthcare decision-makers.

Build Sustainable Web Traffic: Create a predictable flow of website traffic to support long-term growth and demonstrate ROI for a newly launched platform.

the solution

Data-Driven Campaigns Powered by Human Insight

Protocol’s growth strategy blended performance analytics with deep clinical empathy—ensuring ads, keywords, and landing pages truly resonated with healthcare decision-makers.
Our approach focused on building a measurable acquisition engine through Google Ads, refined messaging, and continuous optimization, enabling Protocol to rapidly scale visibility, trust, and qualified demand..

Google Ads (Search Campaign)

Precision-built Search campaigns tailored for healthcare decision-makers.
We structured tightly themed ad groups, refined bidding based on clinical intent, and crafted empathetic messaging aligned with oncology-related patient needs.

SEO & Keyword Intent Research

Identified high-intent clinic queries and mapped keyword themes to decision-maker motivations.
This strengthened visibility in search and ensured alignment with real-world healthcare search behavior.

Conversion Optimization

Improved landing page clarity, simplified form interactions, and A/B-tested messaging—boosting lead submissions and reducing friction for clinics evaluating Protocol’s solutions.

Analytics & Reporting

Bi-weekly reporting cycles monitored CTR, CPA, lead quality, and ROI.
Insights informed continuous refinements, helping the campaigns scale effectively throughout the 6-month period.

their success

Headline: Transformative Digital Growth and Strong Lead Momentum

Protocol achieved significant improvements across all key performance metrics. Through precise targeting, empathetic messaging, and continuous optimization, the campaigns generated measurable traction within a highly specialized healthcare segment. This performance not only expanded visibility but also strengthened Protocol’s credibility—building strong lead momentum among clinics seeking patient-support solutions.

Higher Engagement Rates- CTR doubled as refined targeting and messaging significantly improved ad interaction.

Increased Lead Generation - Lead submissions rose by 250%, creating a steady pipeline of qualified clinic inquiries.

Expanded Digital Reach - Website users grew by 952%, demonstrating a major lift in visibility and brand discovery.

Improved Market Presence - Protocol gained meaningful recognition within a competitive healthcare environment.

Sustained Performance Progress - Ongoing data-driven refinements enhanced lead quality and strengthened acquisition efficiency over time.